![]() Website traffic is not the be all, end all of ecommerce performance measurements. When balanced with AOV (average order value) and CLV (customer lifetime value), a business can assess and adjust its ad spend as necessary. Cost of Acquiring Customers (CAC) and Cost Per Acquisition (CPA) are arguably the two most important ecommerce metrics. How much does it cost to bring in a visitor? Some web traffic is free, but many online stores rely on paid traffic - such as PPC or affiliates - to support and grow their business.Determining how many users buy products, commonly measured by conversion rate, shows whether an ecommerce store is effectively selling marketing their product offerings. But it also needs to be the right audience. ![]()
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